{"id":2526,"date":"2021-11-26T21:04:08","date_gmt":"2021-11-26T13:04:08","guid":{"rendered":"https:\/\/www.ummc.edu.my\/respiratori\/?page_id=2526"},"modified":"2021-12-12T22:58:00","modified_gmt":"2021-12-12T14:58:00","slug":"roi","status":"publish","type":"page","link":"http:\/\/www.ummc.edu.my\/respiratori\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;41px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#737373&#8243; header_font=&#8221;Open Sans|800|||||||&#8221; header_text_color=&#8221;#737373&#8243; custom_margin=&#8221;||46px||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Return of Investment for Hello+<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/www.ummc.edu.my\/respiratori\/wp-content\/uploads\/2021\/12\/Potential-Revenue-02.12.21.png&#8221; title_text=&#8221;Potential Revenue 02.12.21&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;58%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;100%&#8221; max_width=&#8221;100%&#8221; sticky_enabled=&#8221;0&#8243; width_tablet=&#8221;58%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;17px||7px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; custom_margin=&#8221;-25px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.14.2&#8243; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||30px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_color_all=&#8221;#d10000&#8243; border_width_left=&#8221;6px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.06)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Assume 100% adoption rate for all target users:<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>PHASE 1 (2700 UMMC TB PATIENTS)<\/strong><\/span><\/p>\n<ul>\n<li>Utilising existing infrastructure and services e.g. physicians<\/li>\n<\/ul>\n<ul>\n<li><strong>COSTS<\/strong>\n<ul>\n<li>RM 100,000 for IT support\/year<\/li>\n<\/ul>\n<\/li>\n<li><strong>REVENUES<\/strong><em><\/em>\n<ul>\n<li>Charging RM 10\/month or RM 60 for overall 6 months to use VOT platform for side effect monitoring + talking to staff\n<ul>\n<li>RM 60 x 2,700 = RM 162,000 revenue total<\/li>\n<\/ul>\n<\/li>\n<li><strong>Overall Net Profit<\/strong>\n<ul>\n<li>RM 162k \u2013 RM 100k = RM 62,000 profit<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #d10000;\"><strong style=\"font-size: 16px;\">PROFIT MARGIN:<\/strong><span style=\"font-size: 16px;\"> (Net Profit \/ Revenue) x 100% = 38%<\/span><\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_icon font_icon=&#8221;&#xe03a;||divi||400&#8243; icon_color=&#8221;rgba(115,115,115,0.29)&#8221; icon_width=&#8221;56px&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; custom_margin=&#8221;-25px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.14.1&#8243; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_color_all=&#8221;#d10000&#8243; border_width_left=&#8221;6px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.06)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>PHASE 2 (4700 KLANG VALLEY TB PATIENTS)<\/strong><\/span><span style=\"text-decoration: underline;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li><strong>COSTS<\/strong>\n<ul>\n<li><strong>RM 200,000\/year<\/strong> for IT services<\/li>\n<li>Marketing\n<ul>\n<li>Pamphlets, banners in the hospital, badges\n<ul>\n<li>Assume <strong>RM 5,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Total cost = RM 200,000 + RM 5,000 = RM 205,000<\/li>\n<\/ul>\n<\/li>\n<li><strong>REVENUES<\/strong><em><\/em>\n<ul>\n<li>Sponsored Articles \u2014 RM50 per article\n<ul>\n<li>Assume 5 articles a month \u2014 RM 250\/month x 12 = RM 3,000\/year<\/li>\n<\/ul>\n<\/li>\n<li>Advertisements (Selling Ad Space on Our Website) \u2014 RM 300\/month for banners\n<ul>\n<li>Assume 20 ad spaces? \u2014 RM 6,000\/month x 12 = <strong>RM 72,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>Subscription Service &#8211; RM 60 for overall 6 months to use VOT for side effect monitoring + talking to staff\n<ul>\n<li>RM 60 x 4,700 = <strong>RM 282,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>Total revenue = RM 3,000 + RM 72,000 + RM 282,000 = RM 357,000<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #d10000;\"><strong>Net profit = RM 357,000 \u2013 RM 205,000 = RM 152,200<\/strong><\/span><\/p>\n<p><span style=\"color: #d10000;\"><strong>Profit margin is 43%<\/strong><\/span><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; custom_margin=&#8221;-25px|auto|58px|auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe03a;||divi||400&#8243; icon_color=&#8221;rgba(115,115,115,0.29)&#8221; icon_width=&#8221;56px&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_testimonial quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.14.1&#8243; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;2em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||30px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; border_color_all=&#8221;#d10000&#8243; border_width_left=&#8221;6px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.06)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>PHASE 3 (25,500 MALAYSIAN TB PATIENTS + 1.2 MILLION UMMC NON-TB PATIENTS)<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong><\/strong><\/span><\/p>\n<ul>\n<li><strong style=\"font-size: 16px;\">COSTS<\/strong>\n<ul>\n<li><strong>RM 100,000,000\/year<\/strong> for IT services<\/li>\n<li>Doctors&#8217; wages\n<ul>\n<li>[Malaysia] Top 10 Active Contributing + Most Highly Rated Doctors on forum get RM 200 that month, next 10 get RM 100 that month, next 10 get RM 50 that month.<br \/>Paying forum doctors (RM 200 x 10) + (RM 100 x 10) + (RM 50 x 10) = RM 3,500\/month<\/li>\n<li>[UMMC] Paying doctors RM300 for each tele consultation with non-TB UMMC subscriber<br \/>Assume 1,000 doctors in UMMC, each with 10 tele consultation a month = RM 3,000,000 \/ month\n<p>&nbsp;<\/p>\n<ul>\n<li>Total = (3,500 x 12 months) + (3,000,000 x 12 months) \u2014&gt; <strong>RM 36,042,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>[UMMC] To get doctors and nurses on board the platform (Doctor\/Nurse Liaisons per Department)\n<ul>\n<li>Payment for these liaisons to encourage staff within their departments to adopt platform\n<ul>\n<li>RM 100 for each staff member on board \u2014 tell them about incentives (tele-consultation revenue + forum revenue + article contribution)<\/li>\n<li>Assume 1,000 doctors and 3,000 nurses\n<ul>\n<li>RM 100 x (1,000 + 3,000) =<strong> RM 400,000\/year<\/strong> (one-time payment for whole year)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Marketing\n<ul>\n<li>Pamphlets, banners in the hospital, badges\n<ul>\n<li>Assume RM10,000,000\/year<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Total cost = RM 100 million + RM 36,042,000 + RM 400,000 + RM 10 million = RM 146,442,000<\/li>\n<\/ul>\n<\/li>\n<li><strong>REVENUES<\/strong>\n<ul>\n<li>Sponsored Articles \u2014 RM100 per article\n<ul>\n<li>Assume 5 articles a month \u2014 RM 500\/month x 12 = <strong>RM 6,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>Advertisements (Selling Ad Space on Our Website) \u2014 RM 10\/month for banners\n<ul>\n<li>Assume 20 ad spaces? \u2014 RM 20,000\/month x 12 = <strong>RM 240,000\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>Subscription Service &#8211; RM 20\/month for 12 months for all patients (assuming TB patients will stay subscribed for non-TB services)\n<ul>\n<li>(RM20\/month x 12 months) x (1.2 million + 25,500 patients) = RM 294,120,000\/year<\/li>\n<\/ul>\n<\/li>\n<li>Total revenue = RM 6,000 + RM 240,000 + RM 294,120,000 = RM 294,366,000<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #d10000;\"><strong>Net profit = RM 147,924,000<\/strong><\/span><\/p>\n<p><span style=\"color: #d10000;\"><strong>Profit margin = 50%<\/strong><\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_testimonial][et_pb_image src=&#8221;http:\/\/www.ummc.edu.my\/respiratori\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-07-at-22.16.06-1.jpeg&#8221; title_text=&#8221;WhatsApp Image 2021-12-07 at 22.16.06&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;37%&#8221; width_tablet=&#8221;37%&#8221; width_phone=&#8221;87%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; 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